Santiago de Compostela
Yes, there was Rome. And Jerusalem. But for many it was safer and just more convenient to travel to Spain. Alphonso had seen the stars over the fields showing him the grave of James the Older. Funny, isn't it. We know James never made it there but it worked. Don Alphonso got his income and millions got their happiness. No, not when Yacoub al Mansour looted the whole city, but soon after it was all back to normal...and believe me, whatever reason you have to go all that way, it is worth every minute of your precious time. It is one of the greatest sights of European civilisation!